A Global Marketing Strategy Differs from a Multidomestic Marketing Strategy

question 123

Multiple Choice

A global marketing strategy differs from a multidomestic marketing strategy in that the global marketing strategy:

• A)does not bring the advantage of economies of scale to production and marketing activities.
• B)is a standardized marketing mix that can be used in all markets with minimal modifications.
• C)is tailored to meet the specific needs of the target markets in each nation.
• D)is ideal for highly differentiated products or products that are designed on the basis of local preferences.

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Definitions:

Developmental

relates to growth, evolution, or improvement over time, often with a focus on personal, organizational, or societal advancement.

Fundamental

Serving as a foundation or core; of central importance.

Authentic Leadership

A leadership style in which the leader is genuine, transparent, and ethical in their dealings with followers, promoting trust and loyalty.

Intrapersonal

Involves self-awareness and self-expression, including thoughts and feelings within an individual.