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China Has Been Scrutinized for Exporting Shrimp into the United

question 23

Multiple Choice

China has been scrutinized for exporting shrimp into the United States at extremely low prices.The United States inspectors suspect that China is selling the shrimp at extremely low prices - possibly even lower than what Chinese consumers might pay.This practice is known as _______.


Definitions:

Press Releases

Official statements issued to the media to announce something of public interest.

Test Market

A strategy where a new product or service is launched in a limited geographical area to gauge customer response and effectiveness before a wider release.

Positioning

is the strategy of establishing a brand or product in a particular segment of the market or in the minds of consumers by differentiating it from competitors.

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