Which of the Following Is a Basic Requirement for Effective

question 23

Multiple Choice

Which of the following is a basic requirement for effective market segmentation?

• A)The firm must avoid focusing on consumer-dependent variable, such as discretionary income, while conducting market segmentation.
• B)The market segment must present measurable purchasing power and size.
• C)The company must expand beyond its marketing capabilities to capture those market segments that have reached the maturity stage in the product life cycle.
• D)The company must target a large number of small market segments so that they can develop effective strategies to appeal to them.

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Definitions:

Proprioceptors

Sensory receptors located in muscles, tendons, and joints, providing information about body position and movement by detecting changes in muscle tension and joint activity.

Mechanoreceptors

Sensory receptors responsible for sensing mechanical pressure or distortion, involved in detecting touch, pressure, and sound.

Chemoreceptors

Sensory receptors that respond to chemical stimuli, playing a key role in taste, smell, and monitoring internal chemical conditions.

Photoreceptors

Specialized cells found in the retina of the eye that are sensitive to light, converting light signals into neural signals for visual recognition.