Coca Cola Is a Worldwide Manufacturer and Distributor of Carbonated

question 66

Multiple Choice

Coca Cola is a worldwide manufacturer and distributor of carbonated beverages.A visit to its museum - the World of Coca Cola in Atlanta,GA features a beverage lounge where visitors can sample beverages from around the world.There are five tasting stations arranged geographically - Africa,Asia,Europe,Latin America,and North America.Each station offers different beverages to sample that are unique to that region.What aspect of achieving global marketing success do the variety of products by geographic region represent?

• A)​the ability to adapt products to local preferences and culture
• B)​the importance of packaging and avoiding colors that might have negative meanings
• C)​the ability to segment the markets by region
• D)​the importance of hiring local workers