An Undifferentiated Marketing Strategy Is More Suited for a Firm

question 101

True/False

An undifferentiated marketing strategy is more suited for a firm that markets generic products rather than individual brand names.

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Definitions:

OB Mod

A management approach focusing on changing employees' behaviors through a system of rewards and punishments known as organizational behavior modification.

Reinforcement

In organizational behavior, the use of consequences to modify the occurrence and form of behavior through rewards or punishments.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Law of Effect

A psychological principle suggesting that behaviors followed by positive outcomes are likely to be repeated, whereas behaviors followed by negative outcomes are less likely to be repeated.