To Remain Competitive,marketers Must Accurately Gauge Their Customers and Adapt

question 164

Multiple Choice

To remain competitive,marketers must accurately gauge their customers and adapt to changing consumer sentiment.Sometimes this adaptation calls for repositioning a product or service.Why might a product or service be repositioned?​

• A)​The marketing and research department is reduced by half due to the economic downturn.
• B)​The product or service is considered the best available in the current market.
• C)​The company changes its packaging and uses a new slogan.
• D)​The product is unpopular and the company ceases production of it.
• E)​The company is aiming for a greater share of the current market.

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Definitions:

Developmental Crises

Critical points in an individual's life where significant change occurs, often requiring adjustment or resolution.

Basic Weaknesses

Motivating characteristics that derive from the unsatisfactory resolution of developmental crises.

Fear Intimacy

An anxiety or apprehension about close emotional or physical relationships.

Generativity

A concept from Erikson's stages of psychological development, referring to the adult's desire to generate or produce something that makes a difference to society.