​Bill Wants to Use VALS to Segment the Market for His

question 165

Multiple Choice

​Bill wants to use VALS to segment the market for his firm's costly but cutting-edge gaming software.He knows that his potential customers are likely to be:

• A)​Survivors
• B)​Gamers
• C)​Innovators
• D)​Techies
• E)​Millennials

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Definitions:

Rural Areas

Describes regions that are located outside towns and cities, often characterized by small populations and largely agricultural-based economies.

Extended Families

Family units that extend beyond the nuclear family, including grandparents, aunts, uncles, and other relatives who maintain close relationships.

Nuclear Families

A family unit consisting of two parents and their children (biological or adopted) living together in one household.

Allocaregiving

The provision of care and nurturing to offspring by individuals other than the biological parents, often seen in social species.