Because Consumer Needs and Purchasing Power Vary Widely,marketers Try to Identify

question 247

Multiple Choice

Because consumer needs and purchasing power vary widely,marketers try to identify those factors that affect the decision to buy and make a good target market.Which important characteristic of a market segment would make it an attractive target market?​

• A)​The market segment shares the same age range.
• B)​The market segment shows a pattern of growth.
• C)​The market segment is employed in the same industry.
• D)​The market segment has been adversely affected by economic recession.
• E)​The market segment shows wide diversity.

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Definitions:

Higher Joint Value

This concept refers to the outcome of negotiations that aims for all parties involved to achieve better benefits and satisfaction than they would have achieved individually.

Rational Beings

Rational Beings refers to individuals who are capable of making reasoned decisions based on logical thinking and empirical evidence.

Outcomes

The results or consequences of actions, decisions, or processes.

Concessions

Compromises or adjustments made by a negotiator to reach an agreement in a negotiation.