Market Segmentation Plays a Very Important Role in Developing a Marketing

question 13

Multiple Choice

Market segmentation plays a very important role in developing a marketing strategy.Select the best definition of market segmentation from the choices below.​

• A)​dividing the total available market into smaller, similar groups
• B)​dividing the company profits for distribution among shareholders
• C)​dividing the marketing budget that will be used in world markets and in the United States
• D)​dividing the workload among marketing department employees
• E)​dividing the total market into two distinct groups, the global market and the U.S. market

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Definitions:

Stock Dividend

A dividend payment made to shareholders in the form of additional shares, rather than cash.

Paid-in Capital

Funds that are contributed to a corporation by investors in exchange for the corporation's stock, representing the funds raised by the company from equity, not from ongoing operations.

Common Stock Dividends Distributable

A liability account representing dividends declared by a company but not yet distributed to common stockholders.

Stock Split

A corporate action to increase the number of outstanding shares by dividing each share, which typically makes the stock more affordable.