Starbucks Recently Faced Criticism for Changing the Way Consumers Could

question 234

Multiple Choice

Starbucks recently faced criticism for changing the way consumers could earn free food and beverage in its loyalty program.Originally,consumers could earn 1 star for each purchase - regardless of dollar value spent.However,the new program ties the star benefit to the dollar amount spent by a customer - rewarding those who spend more with more points.The Star program is frequently utilized by Starbucks to entice its members to return to the outlet.The company utilizes e-mail and in-app promotions to maintain an loyal following.What type of segmentation is Starbucks utilizing with its Star rewards program? ​
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• A)​product-related
• B)​demographic
• C)​geographic
• D)​psychographic

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Definitions:

Cranial Bones

The bones that form the skull, protecting the brain and supporting the structures of the face.

Facial Bones

The bones that structure the face, including the mandible, maxilla, nasal bones, and others, contributing to facial anatomy and protection of facial organs.

Cranial Bone

Cranial bones are the bones that form the skull, protecting the brain and supporting the structures of the face.

Ethmoid Bone

A sponge-like bone located between the eyes that forms part of the nasal cavity and eye orbits.