While Researching on the Idea of Opening His Own Health

question 243

Multiple Choice

While researching on the idea of opening his own health club,Tom learned that there are 11 million health club members in the United States,and 90 percent of them are between the ages of 18 and 49.They prefer to exercise with people of their own gender,and the majority of them are urban dwellers.During the process of market segmentation,this information is most likely to be used by Tom for:

• A)observational analysis.
• B)marketing research.
• C)forecasting total market potential.
• D)developing a market segment profile.

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Definitions:

Free Trade Credit

Credit received during the discount period.

Discount Period

The time frame during which a bill or invoice can be paid at a reduced rate before full payment is required.

Marketable Securities

Investments that can be converted to cash on very short notice and provide at least a modest return.

Net Operating Working Capital

A measure of a company's liquidity that takes into account the difference between its operating current assets and its operating current liabilities.