Starbucks Recently Faced Criticism for Changing the Way Consumers Could

question 234

Multiple Choice

Starbucks recently faced criticism for changing the way consumers could earn free food and beverage in its loyalty program.Originally,consumers could earn 1 star for each purchase - regardless of dollar value spent.However,the new program ties the star benefit to the dollar amount spent by a customer - rewarding those who spend more with more points.The Star program is frequently utilized by Starbucks to entice its members to return to the outlet.The company utilizes e-mail and in-app promotions to maintain an loyal following.What type of segmentation is Starbucks utilizing with its Star rewards program? ​
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• A)​product-related
• B)​demographic
• C)​geographic
• D)​psychographic

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Definitions:

Basidiospores

Reproductive spores produced by Basidiomycete fungi, typically dispersed from the gills of mushrooms and instrumental in fungal reproduction.

Hyphae

The long, branching filamentous structures of fungi, which together create the mycelium.

Myceliae

The vegetative part of a fungus, consisting of a network of fine white filaments (hyphae).

Gills

(1) Moist, thin structures that extend outward from the body surface onto a respiratory medium (water or air); surfaces for gas exchange, mainly in aquatic animals. (2) The spore-bearing, platelike structures under the caps of mushrooms