The Cohort Effect Describes

question 122

Multiple Choice

The cohort effect describes:

• A)why members of the same psychographic group decide to vote the same way and have a lot of similarities in their choices.
• B)how Generation X uses its financial power to influence product trends, and gets closely followed by the marketers.
• C)the effect of demographic characteristics in analyzing purchase habits, product usage rates, and brand preference.
• D)the tendency of members of a generation to be influenced and bound together by events occurring during their key formative years.

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Definitions:

Dan McAdams

An American psychologist known for his work in personality psychology and the development of a theory of personality based on narrative identity.

Identities

The various ways in which an individual perceives themselves or is recognized within a community, including aspects of personal, social, and cultural identity.

Dopamine

A neurotransmitter involved in reward, motivation, memory, attention, and even regulating body movements.

Extraversion

A personality trait characterized by outgoingness, high energy, and positive emotions toward social interaction.