You Have Just Completed an Extensive Marketing Research Project Designed

question 142

Multiple Choice

You have just completed an extensive marketing research project designed to determine the potential of a new service your company is considering launching.Using surveys,polling,face-to-face interviews,and mail-in questionnaires,you have determined that the consumers who are most inclined to use this new service live in densely populated urban areas within certain zip codes.What approach to market segmentation should you use?​

• A)​use psychographic variables to segment the market
• B)​use demographic variables to segment the market
• C)​use behavior variables to segment the market
• D)​use geographic variables to segment the market
• E)​use sociocultural variables to segment the market

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Definitions:

Gender-role Identification

The process by which individuals come to recognize and adopt the behaviors, values, and attitudes that society considers appropriate for their gender.

Preferred Role

A person's favored or desired position or function within a particular context or environment.

Self-decorate

Self-decorate involves personalizing one's appearance or surroundings to express individuality or preferences.

Self-mutilate

Self-mutilation involves deliberately harming one's own body without suicidal intent, often as a way to cope with emotional distress or psychological pain.