Which of the Following Statements Is True of Differentiated Marketing

question 1

Multiple Choice

Which of the following statements is true of differentiated marketing?

• A)A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product.
• B)As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost.
• C)Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors.
• D)Differentiated marketing helps a company to diversify and reach new customers.

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Definitions:

Karl Marx

A 19th-century philosopher, economist, and political theorist known for his critical analysis of capitalism and his influential role in the development of socialist and communist theories.

Robert Merton

An influential American sociologist known for his theories on social structure, social norms, and the sociology of science, including the concept of self-fulfilling prophecy.

Rational Suicide

The act of intentionally ending one's own life for reasons considered to be rational or justifiable, often involving a context of suffering from incurable or unbearable conditions.

Anomic

A state of normlessness or societal instability resulting from a breakdown in standards and values, often associated with rapid change.