Adrienne Has Received Her First Solo Assignment Since She Was

question 106

Multiple Choice

Adrienne has received her first solo assignment since she was hired as a junior marketing researcher for a national food and beverage distributor.She has been asked to formulate some preliminary ideas about new product development for coffee products sold in the distributor's on-premise consumption outlets.She understands that this assignment is a test to see whether she knows the process.She decides to start with the basics,adding a twenty-first-century twist.How will Adrienne begin the process of formulating ideas about new product development?​

• A)​Adrienne will include a customer questionnaire in a local bulk mail package asking consumers about their coffee consumption habits and what kind of new coffee products they would like to see.
• B)​Adrienne will send online coupons to customers who are Facebook friends or have visited the company's website, and ask them to complete a brief online AIO lifestyle survey that inquires about their activities, interests, and opinions.
• C)​Adrienne will telephone retail outlets in the company's core regions to ask whether they have had any feedback from customers about what kinds of new coffee products they would like.
• D)​Adrienne will mail a brief printed AIO lifestyle survey to retail outlets in their core regions that inquires about customer activities, interests, and opinions. The survey will be placed in customers' bags along with their food purchases.
• E)​Adrienne will take a "man on the street" poll at the nearest retail outlet and process the feedback from customers about their coffee consumption habits and what kinds of coffee products they would like to see.

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