Explain the Concept of Marketing Intelligence and the Use of Metrics

question 229

Essay

Explain the concept of marketing intelligence and the use of metrics.

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Definitions:

Ethical Framework

A structure or system of moral values that guides decision-making and actions, ensuring integrity and conformity to established standards of behavior.

Identifying Stakeholders

The process of recognizing individuals or groups that are affected by or can affect a project, business, or initiative.

PRSA Code Of Conduct

A set of ethical guidelines established by the Public Relations Society of America for professionals in public relations to follow.

Conflicts Of Interest

Situations in which an individual's personal interests could potentially interfere with their professional duties or responsibilities.