Bose Has Developed a New High Fidelity Line of Speakers

question 224

Multiple Choice

Bose has developed a new high fidelity line of speakers and is attempting to determine the amount of sales that could be generated by target customers in various segments in order to determine whether or not they should proceed with introduction of the new speakers.Which step of the marketing segmentation process best describes this activity?​

• A)​forecast market potential
• B)​forecast probably market share
• C)​select specific segments
• D)​develop a profile of each segment

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Definitions:

UCC

Stands for the Uniform Commercial Code, a comprehensive set of laws governing all commercial transactions in the United States.

Unconscionable

Describing actions or conditions that are so unfair or immoral that they shock the conscience, often leading to legal invalidation.

Fair Market Value

The price that property would sell for on the open market, reflecting the amount a willing buyer would pay a willing seller when neither is under pressure to buy or sell.

Consideration

In contract law, the value (such as money, an act, or a promise) that is exchanged between parties and is essential for a valid contract.