The First Step in Measuring Customer Satisfaction Is

question 218

Multiple Choice

The first step in measuring customer satisfaction is:

• A)testing market response for new products through controlled experiments.
• B)hiring a first-rate market research firm.
• C)finding out what customers need, want, and expect.
• D)searching the blogs and discussion groups on the Internet to obtain customer feedback.

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Definitions:

Subjective Measures

Evaluations based on personal judgments rather than objective criteria, often used in assessments of performance or satisfaction.

Feedback

Information provided regarding aspects of one's performance or behavior, used as a basis for improvement or change.

Career Planning

The ongoing process of setting personal and professional goals and creating a pathway to achieve them, often involving considerations of education, training, and work experiences.

Individual Assessment

A process typically used in organizational settings to evaluate an employee's performance, skills, or suitability for a specific job role through various methods such as interviews and tests.