Match Each Item with the Correct Statement Below

question 176

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A(n)_____ is a specific segment of consumers a firm believes is most likely to buy its goods and services.

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Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price level.

Other Things Equal

A concept that assumes all other variables are kept constant except the ones being studied.

Demand Curve

A graph representing the relationship between the price of a good and the quantity of that good that buyers are willing to purchase at that price.

Quantity Supplied

The total amount of a product or service that producers are willing and able to sell at a certain price level.