Match Each Item with the Correct Statement Below

question 84

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-A product that is purchased for personal use by an ultimate consumer is called a(n)_____.

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Definitions:

Vertical Axis

In a graph, the vertical line, usually representing the dependent variable or the measure of outcome.

Corn Chips

A snack food made from cornmeal fried or baked in oil, often seasoned.

French Fries

Sliced potatoes that are deep-fried and typically served as a side dish or snack.

Utility Function

A mathematical representation that associates levels of utility or satisfaction a consumer derives from consumption of goods and services.