Home Depot Introduced a New Line of Riding Lawn Mowers

question 135

True/False

Home Depot introduced a new line of riding lawn mowers. The company decided to focus more on people living in the suburbs than those in the city because a survey showed the former category to be more inclined toward gardening. This is an example of a demographic segmentation by Home Depot.

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Definitions:

Personality

Encompasses the characteristic patterns of thoughts, feelings, and behaviors that make a person unique.

Emotional Stability

A personality trait that denotes the ability to remain calm and composed under stress, and to recover quickly from upsetting events.

Individual Differences

The variations among people in their qualities, abilities, and characteristics.

Big Five

A psychological model outlining five broad dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.