Cadillac Has Strategically Sought to Become Known as a Prestige

question 155

Multiple Choice

Cadillac has strategically sought to become known as a prestige brand among 30-to 50-year-olds and routinely uses television advertising to showcase the high quality and luxury attributes of the new models. It seeks to use _______ to separate the brand from other U.S. brands and be perceived more similarly to European models such as Audi and BMW.

• A) positioning
• B) segmentation
• C) an undifferentiated marketing approach
• D) a concentrated strategy

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