With the Increased Use of Big Data,marketing Research Reports Should

question 119

Multiple Choice

With the increased use of big data,marketing research reports should be:

• A)directed to other researchers.
• B)directed to company management.
• C)filled with details of research methods.
• D)written in technical terms.

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Definitions:

Recognizing Patterns

The process of identifying recurring themes, trends, or regularities in data, behavior, or activities.

Everyday Objects

Common items or tools that people use daily that are often overlooked but have essential functions in daily life.

Insights

Deep, intuitive understandings or interpretations derived from analysis or reflection.

Consumer Behavior

The study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.