A Technology Company That Makes Computers for Professional Use Is

question 110

Multiple Choice

A technology company that makes computers for professional use is trying to segment its customers. The company asked some professional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns. This is an example of segmentation by:

• A) brand loyalty.
• B) usage rates.
• C) expenditure pattern.
• D) benefits sought.

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Definitions:

Independent Variables

Elements in an experiment or schematic that are altered or sorted to examine their influence on variables that rely on them.

Forecast

A prediction or estimate of future events or trends, often based on analysis of past and present data.

Seasonal Variation

Fluctuations in data or statistics that occur at the same period in each calendar year, often related to weather, holidays, or other cyclical events.

Seasonal Variation

The fluctuations in data or activity that occur at specific regular intervals due to seasonal factors, such as quarterly or annually.