In the Process of Market Segmentation,once the Market Potential of the Segments

question 143

Multiple Choice

In the process of market segmentation,once the market potential of the segments has been estimated,the next step is to:

• A)develop a marketing mix.
• B)develop a relevant profile for each segment.
• C)forecast probable market share.
• D)seek strategies to enter the market.

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Definitions:

Homozygous

A genetic condition where an individual has two identical alleles for a particular gene or trait.

Heterozygous

Having two different alleles of a particular gene, one inherited from each parent.

Sex Chromosomes

Chromosomes involved in determining the sex of an organism, with human males typically having one X and one Y chromosome, and females having two X chromosomes.

X Chromosome

One of the two sex chromosomes, which plays a crucial role in determining genetic sex and can carry genes affecting various traits and conditions.