Match Each Item with the Correct Statement Below

question 99

Short Answer

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The practice of dividing a population into groups having similar attitudes,values,and lifestyles is called _____.

---

Definitions:

Biological Impulses

Innate urges or drives that dictate behavior, such as hunger, thirst, and reproduction.

Freud's Theory

A set of psychoanalytic theories developed by Sigmund Freud, centering on unconscious desires, childhood experiences, and sexual and aggressive instincts driving human behavior.

Social Restraints

The limitations or boundaries set by society or culture that dictate acceptable behavior and inhibit certain actions.

Rorschach Inkblot Test

A projective psychological test consisting of 10 inkblots that the participant is asked to interpret, intended to reveal a person's unconscious thoughts, motives, or desires.