Which of the Following Is the Earliest Method Used for Gathering

question 105

Multiple Choice

Which of the following is the earliest method used for gathering marketing information?

• A) Written testimonials received from purchasers of a firm's products
• B) Email surveys conducted by research professionals
• C) Telephone surveys conducted to assess household preferences
• D) Delphi technique

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Definitions:

Variable Costing

An accounting method that charges all variable production costs directly to the cost of production, excluding fixed overhead costs from product costing.

Fixed Manufacturing Overhead

Costs associated with manufacturing that do not vary with the level of production, such as rent, salaries of managers, and depreciation of equipment.

Absorption Costing

A costing method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed overheads - in the cost of a unit of product.

Variable Costing

A costing method that includes only variable production costs—direct materials, direct labor, and variable manufacturing overhead—in the cost of goods sold and reports fixed overhead as an expense of the period.