Vanessa Owns a Music Company and Has Been Storing a Wealth

question 137

Multiple Choice

Vanessa owns a music company and has been storing a wealth of information ranging from customer contact information to the names of each record the customers have purchased.In order to stay competitive,she had a tech company build a marketing decision support system (MDSS) for her to enable quick decision making.One of the features Vanessa likes best about her company's MDSS is the system's ability to manage and produce information in various formats.Moreover,as the user or decision maker changes topics,the system matches information to the problem that has been introduced. Which of the following characteristics of a marketing decision support system is represented in the example above?​

• A)​flexibility
• B)​interactivity
• C)​accessibility
• D)​inexpensiveness
• E)​investigative properties

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Definitions:

Sales Forecasts

Projections about future sales volumes based on analyses of market trends, historical sales data, and economic factors.

Industry-Wide Trends

General directions or patterns of change affecting an entire industry, including technologies, consumer behaviors, and regulatory environments.

Organization Chart

A visual diagram that shows the structure of an organization and the relationships among its parts.

Sociocultural Development

The process of learning and incorporating the values, beliefs, behaviors, and norms of one's culture and society.