​A Researcher Came Up with an Unusual Way to Study

question 216

Multiple Choice

​A researcher came up with an unusual way to study the market penetration of Magazine A vs Magazine B in a particular city.At the city's garbage processing center,she obtained a week's sample of discarded magazines and compared the numbers of A to B.This is a(n) _____ research method,used to collect _____ data.

• A)​Interpretive, primary
• B)​Personal, secondary
• C)​Exploratory, secondary
• D)​Observation, secondary
• E)​Observation, primary

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Definitions:

Accounts Payable

Liabilities of a business that are due to be paid to creditors within a certain period.

Long-Term Debt

Financial obligations of a company that are due more than one year in the future, often used for significant projects or to purchase assets.

Debt-Equity Ratio

A ratio indicating a firm's financial leverage, determined by dividing its total debts by its shareholder equity.

Accounts Receivable Turnover

A financial ratio that measures how efficiently a company collects revenue from its customers by dividing total net credit sales by the average accounts receivable.