Mitch Is a Marketing Consultant and Works with an Attorney

question 223

Multiple Choice

Mitch is a marketing consultant and works with an attorney to provide insight about how potential jurors view his cases.Mitch typically assembles a small group of 8-12 individuals from the county and presents relevant information about the legal case.He then guides them in a discussion to learn about their opinions.The group sessions are typically recorded and last about 2 hours.What type of research method best characterizes this research?​

• A)​focus group
• B)​observation
• C)​telephone survey
• D)​personal interview

---

Definitions:

Fact

A statement that can be proven true or false based on evidence or reality.

Research Observations

The process of systematically watching, recording, and analyzing behaviors or phenomena in a study to gather data.

Hypothesis

An “if-then” statement that follows logically from a theory and specifies how certain variables should be related to each other if the theory is correct.

Stereotype Threat

A situational predicament in which individuals are at risk of confirming negative stereotypes about their social group.