Solaris Works for a Beverage Company in the Western Part

question 105

Multiple Choice

Solaris works for a beverage company in the western part of the United States.Solaris's superiors ask him to chart the competitive environment as well as market trends on a quarterly basis,and to forecast the company's sales.Because he produces this information once every few months,Solaris generally considers only short-term future sales.Starting with the employees on the sales floor at the company's distribution centers,Solaris and his team gather sales projections and then work their way upward to middle and top-level management,asking the respondents to estimate sales.Solaris is then able to determine the sales forecast on the basis of this aggregate information.​ Which of the following forecasting techniques is Solaris implementing?​

• A)​Delphi technique
• B)​sales force composite
• C)​exponential smoothing
• D)​jury of executive opinion
• E)​survey of buyer intentions

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