​You Work for a Printing Company and Have Been Asked

question 176

Multiple Choice

​You work for a printing company and have been asked to conduct research on customer reading preferences.You want to answer the following questions: 1) do readers prefer to read electronic books? 2) do they prefer to read paper-based books? or 3) do they not have a preference? You decide that to start off the process,you are going to peruse a series of secondary sources,including published articles,magazine articles,and documents you have purchased from a syndicated service. ​
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Based on what you know about collecting data,you know that there are several benefits of using secondary data.You are not as clear,however,about the disadvantages.Which of the following is a drawback of using secondary data?

• A)​They are more expensive than using primary data.
• B)​Secondary data provide very rich, robust data.
• C)​One needs at least a few months to conduct secondary research.
• D)​Many researchers use secondary data only when primary research is not an option.
• E)​Secondary data may have been collected for unrelated purposes and may be irrelevant to your needs.

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Definitions:

Upper Echelon

A term referring to the highest level of leadership or management within an organization.

Spatial Differentiation

The process of distinguishing, organizing, and managing spaces or territories based on specific criteria or functions within an organization or in geographical terms.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often driven by international trade and investment and aided by information technology.

Organization

An arranged group of people with a particular purpose, such as a business, government department, or charity.