A Marketing Program That Enables Satisfied Customers to Spread the Word

question 207

Multiple Choice

A marketing program that enables satisfied customers to spread the word about products to other consumers is called _____ marketing.

• A)grassroots
• B)viral
• C)frequency
• D)affinity

Understand the strategies media firms use to mitigate risk and uncertainty.

Recognize the role of user-generated content in contemporary journalism.

Appreciate the influence of political and economic constraints on media production and content.

Understand the function and importance of stars in media production.

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Definitions:

Impulse Control

The ability of an individual to resist or delay an impulse, drive, or temptation to act.

Pent-up Emotions

Emotions that have been suppressed or not expressed, often leading to increased tension or stress.

Adaptive Coping

Strategies that are effectively used to manage or reduce stress through positive actions, thought processes, and emotional responses.

Constructive Coping

Efforts to deal with stressful events that are judged to be relatively healthful.