In the Past,surveys Have Been Used as a Primary Tool

question 16

Multiple Choice

In the past,surveys have been used as a primary tool to collect data.Marketers thought that if they wanted to know what people want,it was enough to just ask.People do not always answer honestly,however,and sometimes people don't know what they want or why they make the decisions they do.To understand why people do the things they do and the real-life context that surrounds consumer decisions and behaviors,marketing professionals sometimes choose to live the life of their target customers. ​
​
Which of the following type of research is described above?​

• A)​marketing research
• B)​descriptive research
• C)​exploratory research
• D)​interpretive research
• E)​ethnographic research

---

Definitions:

Working Capital

A financial metric representing the difference between a company's current assets and its current liabilities, indicating the short-term financial health and operational efficiency.

Net Operating Income

A financial metric that calculates a company's profit after operating expenses are subtracted from operating revenues.

Required Rate

This is the minimum expected rate of return on an investment, dictating the least acceptable compensation for investing capital.

Salvage Value

A prediction of what an asset will be worth on the market at the close of its effective life.