Which of the Following Is a Limitation of Secondary Data

question 171

Multiple Choice

Which of the following is a limitation of secondary data not found in primary data?

• A)It is more expensive to collect and analyze than primary data.
• B)It is not readily accessible for marketers.
• C)It may not be completely relevant to the specific needs of the marketer.
• D)It is usually in the form of raw data and hence not reliable.

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Definitions:

Response Set

A tendency for a person to respond to questions or situations in a patterned way, often based on habit or bias rather than thoughtful consideration.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, emphasizing the effect of consequences on future behavior.

Classical Conditioning

This learning strategy involves pairing two stimuli repeatedly; a response that initially comes from the second stimulus eventually comes from the first stimulus on its own.

Social Learning

The process of acquiring behaviors, skills, or attitudes through observing and imitating the actions of others.