Market Segmentation Is a Tool for Marketers to Use,but Its

question 62

Multiple Choice

Market segmentation is a tool for marketers to use,but its effectiveness depends on four basic requirements.Three of the requirements for effective market segmentation are as follows: (1) the segment must have measurable purchasing power and size; (2) marketers must be able to promote and serve the market; (3) the identified segment must be large enough to bring in a profit.Select the fourth requirement for effective market segmentation from the choices below.​

• A)​The marketer must abide by ethical standards.
• B)​The identified segment must include an equal number of men and women.
• C)​The marketer must be proficient in the use of modern technology.
• D)​The identified segment must reflect the company's mission statement.
• E)​The identified segments must match the company's marketing capabilities.

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Definitions:

Public Relations

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Promotional Activities

Marketing efforts designed to inform, persuade, or remind customers and potential buyers about a product or service to increase sales.

Goodwill

The intangible asset that allows businesses to earn a higher return than a comparable business with the same tangible assets might generate.

Price Setting

The process of determining the selling price of a product or service, based on costs, market demand, competition, and profitability goals.