Julia Is Developing New Promotional Strategies for the Services Offered

question 233

Multiple Choice

Julia is developing new promotional strategies for the services offered by her firm and is focusing on finding information about her firm's competitors.She is looking through published sources,as well as reviewing her competitors' advertising.According to this information,Julia is gathering _____.

• A)progressive information
• B)competitive intelligence
• C)situational data
• D)competitor forecast

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Definitions:

Kin

Family members or relatives, often connected by blood, marriage, or adoption.

Rights and Obligations

The legal, social, or ethical principles of freedom or entitlements (rights) and the corresponding duties or responsibilities (obligations).

Boy Scouts of America

A youth organization in the United States that aims to develop character, citizenship, and personal fitness among young people through a variety of outdoor activities and educational programs.

Common-Interest Association

An organization formed by people who share a common interest or goal, often to advance a specific cause or interest group.