Match Each Item with the Correct Statement Below

question 94

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Strict Laws

Regulations that are rigorous in nature and are enforced with strict penalties for violations.

Pluralistic Ignorance

A situation where the majority of group members privately reject a norm, but incorrectly assume that most others accept it, leading to a continuation of the norm in the group.

Physically Attractive

Having qualities that appeal to the senses, especially sight, often conforming to societal standards of beauty.

Helper

A person or thing that provides assistance or support.