Match Each Item with the Correct Statement Below

question 197

Multiple Choice

Match each item with the correct statement below.
-_____ is the process of collecting and using information for marketing decision making.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Spermicides

Chemicals that are used in various contraceptive methods to kill or immobilize sperm, reducing the chance of pregnancy.

Oral Contraceptives

Medications taken by mouth to prevent pregnancy, containing hormones that inhibit ovulation, alter the cervical mucus, or change the uterine lining.

Ovum Transport

The process by which an ovum (egg) is moved from the ovary through the fallopian tube toward the uterus, a necessary step for potential fertilization.

Cervical Mucus

A fluid produced by the cervix that varies in consistency throughout the menstrual cycle, playing an important role in fertility and protecting the uterus from infections.