Match Each Item with the Correct Statement Below

question 214

Multiple Choice

Match each item with the correct statement below.
-_____ is a type of primary research in which a researcher observes a customer or a group of customers in their natural setting and interprets their behavior based on an understanding of the social and cultural characteristics of that setting.

• A)big data
• B)exploratory research
• C)secondary data
• D)primary data
• E)sampling
• F)hypothesis
• G)simple random sample
• H)interpretative research
• I)focus group
• J)marketing decision support system
• K)key performance indicator
• L)predictive analytics
• M)metrics
• N)marketing research
• O)quota sample
• P)test marketing
• Q)cluster sample
• R)data mining
• S)convenience sample
• T)controlled experiment

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Definitions:

Behaviour Genetics

The field of study that examines the role of genetic and environmental influences on behaviors.

Identical Twins

Twins who are genetically identical because they were formed from a single fertilized egg that split into two.

Individualism

A social theory favoring freedom of action for individuals over collective or state control, often associated with the value of self-reliance and personal independence.

Collectivism

A cultural value that emphasizes the importance of the group over the individual, prioritizing group goals over personal goals.