The Cost of Acquiring a New Customer Is Equivalent to That

question 1

True/False

The cost of acquiring a new customer is equivalent to that of retaining a loyal customer.

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Definitions:

Exclusive Distribution

A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell their product in a specific territory, limiting competition.

Intensive Distribution

A strategy where a company supplies its products to as many outlets as possible to maximize coverage and sales potential.

Distribution Density

The level of availability of a product or brand in a specific geographic area, often classified into intensive, selective, or exclusive distribution.

Selective Distribution

A strategy where a product is distributed through a limited number of intermediaries in selected locations to maintain a certain level of exclusivity or image.