Marketers Have Discovered That When They Implement Relationship Marketing Strategies,it

question 181

True/False

Marketers have discovered that when they implement relationship marketing strategies,it is more expensive to retain satisfied customers than attracting new customers.​
Indicate the answer choice that best completes the statement or answers the question.

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Definitions:

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, encouraging the occurrence of desired behaviors.

Reciprocal Determinism

A perspective positing that individuals and their environment interact and influence each other.

Psychosocial

Relating to the interrelation of social factors and individual thought and behavior.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is first elicited by the second stimulus is eventually elicited by the first stimulus alone.