What Are Geographic Information Systems (GIS)? How Do They Help

question 12

Essay

What are geographic information systems (GIS)? How do they help marketers in analyzing marketing information?

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Definitions:

Business Variables

Factors that influence the outcomes of a business operation, such as sales volume, cost of goods sold, and operational expenses.

Management By Exception

A management style where leaders step in only when performance deviates significantly from set standards or expectations, allowing for autonomous operation under normal conditions.

Qualitative Analysis

A method of assessment that focuses on the quality and characteristics of materials rather than numerical measurements.

SWOT Analysis

A strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.