Transaction-Based Marketing Differs from Relationship Marketing as Transaction-Based Marketing

question 121

Multiple Choice

Transaction-based marketing differs from relationship marketing as transaction-based marketing:

• A)ranks customer service as a high priority.
• B)encourages frequent customer contact.
• C)emphasizes on individual sales rather than long-term relationships.
• D)views customers as equal partners in buyer-seller transactions.

---

Definitions:

Emergency Contraception

Methods used to prevent pregnancy after unprotected sex or contraceptive failure, such as certain pills or devices.

Levonorgestrel

A synthetic hormone used in various forms of birth control, including pills and intrauterine devices, to prevent ovulation and pregnancy.

Ulipristal

A medication used primarily for emergency contraception and also for treating fibroids in the uterus by acting on the progesterone receptors.

Barrier Method

A type of contraception that physically prevents sperm from reaching the egg, examples include condoms and diaphragms.