Match Each Item with the Correct Statement Below

question 120

Multiple Choice

Match each item with the correct statement below.
-_____ is a promotional effort in which a dedicated sales team is assigned to a firm's major customers to provide sales and service.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Clayton Alderfer

An American psychologist known for developing the ERG theory, which categorizes human needs into existence, relatedness, and growth categories.

David McClelland

A psychologist known for developing the theory of needs, which includes the needs for achievement, power, and affiliation, influencing the understanding of motivation.

Frederick Herzberg

An American psychologist best known for introducing job enrichment and the Motivator-Hygiene theory, also known as the Two-Factor Theory of motivation.

Maslow's Hierarchy

A psychological health theory based on meeting inherent human needs in order of importance, leading to the ultimate goal of self-actualization.