A Successful Customer Relationship Management System Reorganizes the Business Processes

question 37

Multiple Choice

A successful customer relationship management system reorganizes the business processes to deliver superior value to the customers by:

• A)decentralizing the marketing data.
• B)bringing down a firm's reliance on expensive word-of-mouth marketing.
• C)expanding the response time for customer queries to increase their satisfaction.
• D)empowering customers to find information they need to manage their own orders.

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Definitions:

Acetylcholine

A neurotransmitter in the nervous system involved in many functions including muscle contraction and the modulation of alertness in the brain.

Bulimia Nervosa

An eating disorder characterized by periods of binge eating followed by purging, to avoid weight gain.

Vomiting

The forceful expulsion of the contents of one's stomach through the mouth, often as a response to illness or ingestion of irritants.

Overeating

The consumption of food in quantities greater than the energy expenditure of the individual, often leading to weight gain.