Cannondale Bicycles Has a Customers' Group Called "The Chain Gang

question 244

Multiple Choice

Cannondale Bicycles has a customers' group called "The Chain Gang." Members receive emails listing cycling-related tips,as well as access to a special website dedicated to cycling.In the context of the relationship marketing continuum,this is an example of the _____ level of relationship marketing.

• A)first
• B)second
• C)fifth
• D)fourth

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Definitions:

Hurdle Rate

The lowest acceptable profit that a project or investment must generate to meet the requirements of a manager or investor.

Projected Cash Flows

Estimates of the amount of money expected to flow in and out of a business over a future period.

Time Value of Money

The principle that a dollar received today is worth more than a dollar received in the future, due to its potential earning capacity.