Which of the Following Is True Regarding Relationship Marketing Compared

question 71

Multiple Choice

Which of the following is true regarding relationship marketing compared to transaction marketing?​

• A)​it is based in cooperation and trust between parties
• B)​ranks profitability as a high priority
• C)​is focused on the short-term
• D)​emphasizes achieving sales goals

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Definitions:

Long Run

A period in which all factors of production and costs are variable, allowing firms and the economy to adjust to changes fully.

Sales

encompasses the transactions of selling goods or services to consumers in exchange for money or other compensations.

Fixed Costs

Expenses that do not change with the level of output or sales over a relevant period, such as rent, salaries, and loan payments.

Short Run

A period in which at least one input, such as plant size or capital equipment, in the production process is fixed.