What Is the Use of Psychographic Segmentation to Marketers

question 78

Essay

What is the use of psychographic segmentation to marketers?

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Definitions:

Double-blind Study

A research design in which both the participants and the researchers are unaware of who is in the control group and who is in the experimental group, eliminating bias.

Experimental Group

A group of subjects in an experiment who are exposed to the variable under investigation, allowing researchers to assess the effect of this variable.

Control Group

In experimental research, a group of subjects that does not receive the experimental treatment, serving as a comparison to assess the effect of the treatment.

Goals Of Psychology

To describe, explain, predict, and change behavior and mental processes through the application of scientific methods.